MKT 500: Marketing Strategy

This course enables students to draw insights from data to formulate effective marketing strategies that benefit the organization and its stakeholders. Students will learn to (1) identify and understand consumers’ value needs (marketing research and consumer behavior), (2) create an attractive value proposition (product and pricing strategies and tactics), and (3) communicate and deliver this value proposition (promotion and distribution strategies and tactics). Upon successful completion of this course, students will be able to develop and execute an effective data-driven marketing plan to achieve an organization’s financial and marketing goals. Experiential learning techniques will be used to impart this knowledge and develop these skills.