In today’s digital economy, understanding how people use and experience technology is crucial to designing successful technological products and services. This course covers the methodologies and tools for conducting research in the User Experience (UX) field. The course covers both qualitative and quantitative methods for conducting UX research in academia and industry, including surveys, persona development, customer journey maps, and other industry-standard tools for studying user experience. Both cutting-edge theoretical concepts and proven practical skills will be addressed within the scope of the class through hands-on projects, class exercises, and assignments.
MIS 586: User Experience Methods
Department