The rapid evolution of technology has led to increasingly well-informed buyers who are connected, communicative, and more in control than ever. This course discusses digital technologies and their impact on the marketing mix, branding, communication strategies, and distribution channels. Emphasis is placed on contemporary topics that face today’s marketing managers –with a focus on how social media can be employed to build brands, conduct business, support causes, rally the masses, and create and maintain customer relationships. Students who have previously taken MKT 565 (Digital Marketing) or MKT 598 (Special Topics: Social Media Marketing) cannot earn credit for taking MKT 565 (Digital and Social Media Marketing).
MKT 565: Digital and Social Media Marketing
Department