Entrepreneurship

Entrepreneurship involves many activities, including identifying and exploiting opportunities, creating and launching new ventures, introducing new products and new services to new markets. It is based on implementing innovations within existing organizations and creating new opportunities. This course is intended to introduce students to entrepreneurial thinking and methods of executing their ideas. Topics include recognizing and evaluating opportunities, forming new venture teams, preparing business and technology commercialization plans, obtaining resources, identifying execution action scenarios, and developing exit strategies.

Selling is a major part of our business and professional lives. This is especially important for those who are launching new ventures. Business propositions need to be presented to (and need to be sold to) potential investors, employees, colleagues, and certainly potential employers. Later there is a need to sell products or services to customers. Common to all is a sales process and organization model that can be developed that is focused on meeting customer and other stakeholder needs through effective selling disciplines.