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We are living in a data-driven world. Everything we do from getting our news in the morning, to buying goods, and searching for information leaves trails of data across the Internet. Consumers have changed and companies need to find new ways to...

This course is designed to equip students with research methods and tools that are used for marketing decision making. Students will learn to conduct, use, apply, interpret, and present marketing research in order to become effective decision makers...

The rapid evolution of technology has led to increasingly well-informed buyers who are connected, communicative, and more in control than ever. This course discusses digital technologies and their impact on the marketing mix, branding, communication...

Data is at the heart of this new era of marketing. The goal of this course is to provide the skills needed to make intelligent use of marketing data about customers, competitors, and the industry. The focus will be on the application of analytics...

A successful product management process involves vision, strategy, and product development and integrating these with an effective go-to-market strategy. In this project-based course, students will develop knowledge of product management concepts and...

This course will engage students at an advanced level in the exploration of special topics that reflect the expertise of the business school’s MKT faculty. It will serve as a flexible vehicle to provide a course offering of topics of current interest...

How do we navigate complex human systems in organizations? How do we foster innovation within organizations? In this course, we explore the paradoxes, opportunities, and hidden systemic challenges that arise on teams and projects, and in working...

How do we mobilize our own and others’ energy toward developing sustainable outcomes and meaningful change—when the path ahead is unclear, when our business environment is rapidly changing, when we do not have full authority over those involved? This...

This course focuses on improving the student1 s understanding of the negotiation process and effectiveness as a negotiator. Emphasizes issues related to negotiating within and on behalf of organizations, the role of third parties, the sources of...

This course considers creativity in its broadest sense from designing new products and processes to creating our own role and identity as managers and leaders in knowledge-intensive organizations. In this course we will look actively at our own...